Web-sites and SEO

Web-sites and SEO

Many people get very focused on SEO - search engine optimization.  Well if I send 1000 people to a store that is not ready to serve them then the store will not get any sales.  If I send 1000 people to your website - is it ready to help them or not?

Here is the check list that I use in my consultations when we review websites and decide whether or not they are ready for SEO.

1 - number of calls - does your website convert visitors into calls? (content related)

2 - will a stranger who visits your website ever call?  For some industries it is extremely rare for brand new contacts to follow through on calls.

3 - is there a safe next step for the website visitors?

            free review

            coffee
            sign up for newsletter
            articles or handouts
            templates (budget)
            workshop / seminar

4 - do the words and messages on your website match your target market?

5 - back links - the more back links the higher your ranking on search engines; backlinks that are on an all advertising type website are not as useful but still help a bit.  Use free business listings to help in this area.

6 - key words -- what do your prospects search?

7 - how many people are searching for you/your business?

 

To have your website reviewed and updates, call Cheryl Rankin, Fit For Business at 647-287-0320.